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Dr. Cody T. Havard founded sportrivalry.com as a medium for people to retrieve and share information about experiences with rivalry in sport.  He is an assistant professor of Sport Commerce and researches rivalry in sport, and focuses on how the relationships teams share impact fan behavior and consumption.  He developed the Sport Rivalry Fan Perception Scale (SRFPS), which measures four aspects of rivalry (Havard, Gray, Gould, Sharp, & Schaffer, 2013).

Selected works:

Havard, C. T. (2016). Rivalry among teams and conferences in intercollegiate athletics: Does a conference pride phenomenon exist? Journal of Contemporary Athletics.

Havard, C. T. (2014). Glory Out of Reflected Failure: The examination
of how rivalry affects sport fans. Sport Management Review, 17, 243-253. http://dx.doi.org/10.1016/j.smr.2013.09.002.

Havard, C.T., Eddy, T. W., & Ryan, T. D. (in press). Examining the impact of team identification and gender on rival perceptions and behavior of intercollegiate athletics fans. Journal of Applied Sport Management: Research that Matters.

Havard, C. T., & Reams, L. (in press). Investigating differences in fan rival perceptions between conferences in intercollegiate athletics. Journal of Sport Behavior.

Havard, C. T., Shapiro, S. L., & Ridinger, L. L. (in press). Who’s our rival? Investigating the influence of a new intercollegiate football program on rivalry perceptions. Journal of Sport Behavior.

Havard, C. T. & Eddy, T. (2013). Qualitative assessment of rivalry and conference realignment in intercollegiate athletics. Journal of Issues in Intercollegiate Athletics, 6, 216-235. Published online September, 2013.

Havard, C. T., Gray, D. P., Gould, J., Sharp, L. A., & Schaffer, J. J. (2013). Development and validation of the Sport Rivalry Fan Perception Scale (SRFPS). Journal of Sport Behavior, 36, 45-65.

Havard, C. T., Reams, L., & Gray, D. P. (2013). Perceptions of highly identified fans regarding rival teams in United States intercollegiate football and men’s basketball. International Journal of Sport Management and Marketing, 14, 116-132.

Havard, C. T., Wann, D. L., & Ryan, T. D. (2013). Investigating the impact of conference realignment on rivalry in intercollegiate athletics. Sport Marketing Quarterly, 22(4), 224-234.

Hutchinson, M., Havard, C. T., Berg, B. K., & Ryan, T. D. (in press). Losing the core sport product: Marketing amidst uncertainty in college athletics. Sport Marketing Quarterly.

Wann, D. L., Havard, C. T., Grieve, F. G., Lanter, J. R., Partridge, J. A., & Zapalac, R. K. (in press) Investigating sport rivals: Number, evaluations, and relationship with team identification. Journal of Fandom Studies.

Popular media:

Named 2015 Emerging Scholar in Sports Marketing by the Sports and Special Event Marketing Special Interest Group (SIG) of the American Marketing Association.

Quoted as expert on fan rivalry in story, The sciences of hate in college football: What makes Auburn-Alabama, Michigan-Ohio State and other rivalries different. (2014, November 27) Wall Street Journal.

Quoted as expert on fan rivalry in story, Tiger Kickoff: The Battle Line: Manufacturing a rivalry. (2014, November 26) Missouri Columbian

Research on Rivalry featured in book, The Secret Lives of Sports Fans: The Science of Sports Obsession by Eric Simmons, Duckworth Overlook.

Quoted as expert on fan rivalry in story, Are Red Raider fans really the worst in the Big 12?, Lubbock Avalanche-Journal.

Cody Havard-Vitae

Sportrivalry.com Team

Jesse Blackstock manages the content on sportrivalry.com.

Amanda Smith manages the content and appearance of sportrivalry.com.

Brock McWhorter manages the content on sportrivalry.com and is responsible for researching historical records between teams.

Zachary Lane contributed to sportrivalry.com through web site organization and gathering of historical NCAA football team records.

Daniel Williams contributed to sportrivalry.com through gathering of historical NCAA football team records.