Textbook

 Rivalry

How it Impacts Fans, Teams, and Sport Managers

Cody T. Havard, Ph.D. 

Chapter 1 – Team Identification

Chapter 2 – Rivalry Defined

Chapter 3 – Fan Treatment of Favorite and Rival Teams and Participants

Chapter 4 – Perceptions of Rival Teams

Chapter 5 – Reactions to Rival Failure

Chapter 6 – Rivalry Lessons for Sport Managers

Chapter 7 – Future of Rivalry Research